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    <title>Adptiv — Journey</title>
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    <description>Field notes and essays by Lachlan Gill on building production AI systems, agentic workflows, and private LLMs.</description>
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    <lastBuildDate>Wed, 01 Jul 2026 23:04:50 GMT</lastBuildDate>
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      <title>What Does a Custom AI Agent System Actually Cost?</title>
      <link>https://adptiv.com.au/journey/what-does-a-custom-ai-agent-system-actually-cost</link>
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      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <category>Field Notes</category>
      <dc:creator>Lachlan Gill</dc:creator>
      <description>Treating AI less like a search tool and more like something you give a proper task to. Here's the workflow I've landed on for research, and the prompts that actually make it work.</description>
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      <title>Three things I built in Claude Cowork in a matter of hours.</title>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category>Field Notes</category>
      <dc:creator>Lachlan Gill</dc:creator>
      <description>Claude Cowork lowered the setup cost for the kind of recurring tasks I knew I should automate but kept letting slide. Here are the first three that stuck.</description>
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      <title>Your AI assistant probably knows more about your business than you think. Here's why that should concern you.</title>
      <link>https://adptiv.com.au/journey/your-ai-assistant-knows-more-than-you-think</link>
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      <pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate>
      <category>Case Notes</category>
      <dc:creator>Lachlan Gill</dc:creator>
      <description>Most businesses using AI haven't read the terms. For sensitive commercial information, that gap is a real risk. Here's what I built instead.</description>
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      <title>I built an AI-native CRM from scratch. Here's what actually happened.</title>
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      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
      <category>Case Notes</category>
      <dc:creator>Lachlan Gill</dc:creator>
      <description>CARM started as an experiment — a sovereign, AI-native CRM for a Melbourne consultancy. It became something I'm genuinely proud of. Here's what I built, how it works, and what it taught me.</description>
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      <title>What happens when you turn years of consulting knowledge into a conversation?</title>
      <link>https://adptiv.com.au/journey/turning-consulting-knowledge-into-conversation</link>
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      <pubDate>Sun, 10 May 2026 00:00:00 GMT</pubDate>
      <category>Case Notes</category>
      <dc:creator>Lachlan Gill</dc:creator>
      <description>Consulting firms are knowledge businesses. I spent months encoding a consultancy's methodology into AI agents that could actually think through a conversation. Here's what happened.</description>
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      <title>What actually changes when you add AI to a business process.</title>
      <link>https://adptiv.com.au/journey/what-actually-changes-when-you-add-ai</link>
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      <pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate>
      <category>Field Notes</category>
      <dc:creator>Lachlan Gill</dc:creator>
      <description>Most AI projects either over-promise transformation or under-deliver as a chatbot. The interesting work sits in the middle — quietly rewriting how a process behaves.</description>
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      <title>The case for sovereign AI infrastructure in Australia.</title>
      <link>https://adptiv.com.au/journey/the-case-for-sovereign-ai-in-australia</link>
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      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Essays</category>
      <dc:creator>Lachlan Gill</dc:creator>
      <description>Where your data lives matters. For Australian businesses handling sensitive commercial work, the default of US-hosted AI is a decision worth examining.</description>
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      <title>Why I stopped recommending Zapier for serious automation.</title>
      <link>https://adptiv.com.au/journey/why-i-stopped-recommending-zapier</link>
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      <pubDate>Mon, 09 Feb 2026 00:00:00 GMT</pubDate>
      <category>Field Notes</category>
      <dc:creator>Lachlan Gill</dc:creator>
      <description>Zapier is a great onboarding tool for automation thinking. It's a poor foundation for anything you actually depend on. Here's where the line falls.</description>
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